OLAOLUWA OLUWATOFARATI DESIRE

Social Media Manager | Content Creator

Lagos, NG.

About

Results-driven Social Media Manager and Content Creator with over 2 years of experience in elevating brand presence and engagement across Instagram, Facebook, and WhatsApp. Expert in developing strategic content calendars, crafting compelling visuals and copy using Canva and CapCut, and leveraging analytics for optimized performance, notably achieving a 27% follower increase and over 1,600 profile visits for a client in 30 days. Proven ability to translate business objectives into high-impact digital content strategies that drive audience growth, foster community, and enhance brand visibility.

Work

Gracesprings Cooperative Multipurpose Society

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Social Media Manager

Lagos, Lagos State, Nigeria

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Summary

Managed and optimized the social media presence for Gracesprings Cooperative, significantly growing audience engagement and brand visibility.

Highlights

Achieved a 27% increase in Instagram followers (from 700 to 889) and generated over 1,600 profile visits within 30 days through targeted content strategies.

Developed and executed a comprehensive content calendar, ensuring consistent publication and sustained audience engagement aligned with organizational goals.

Designed impactful graphics, carousels, and promotional materials using Canva, effectively communicating brand offerings and values to a growing audience.

Crafted compelling, brand-aligned captions and copy that significantly drove awareness and stimulated community interest across platforms.

Utilized Metricool for efficient post scheduling and performance monitoring, optimizing content based on analytics to maximize reach and engagement.

Resins by Motun

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Social Media Manager

Lagos, Lagos State, Nigeria

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Summary

Managed the full social media presence for a handcrafted resin art brand, driving brand awareness and consistent follower engagement.

Highlights

Managed the end-to-end social media presence for a handcrafted resin art brand across Instagram and WhatsApp, significantly boosting brand awareness.

Produced engaging reels, carousels, and story content using Canva, CapCut, and Instagram Edits, driving consistent follower interaction and growth.

Developed optimized captions and copy, tailored to specific platform algorithms and audience demographics, enhancing content visibility.

Cultivated a loyal customer base by managing a WhatsApp broadcast list and community group for direct product updates and engagement.

Planned and scheduled content via Metricool and comprehensive content calendars, ensuring a consistent and strategic publishing cadence.

Ayo's Closet

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Social Media Manager

Lagos, Lagos State, Nigeria

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Summary

Managed Instagram content strategy for a fashion retail brand, enhancing brand visibility and driving customer engagement.

Highlights

Managed Instagram content strategy for a fashion retail brand, producing visually cohesive posts and stories that enhanced brand aesthetics.

Designed impactful graphics and promotional materials using Canva, directly supporting seasonal collections and sales events.

Crafted engaging captions and copy, effectively reflecting the brand's voice and driving direct message inquiries for increased sales conversions.

Ensured consistent audience engagement and follower growth through strategic content scheduling and publishing.

Planned and executed successful promotional campaigns and giveaways, significantly increasing brand reach and visibility.

Eben Nuts

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Social Media Manager

Lagos, Lagos State, Nigeria

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Summary

Developed and managed content for a food brand, establishing brand presence and coordinating promotional campaigns.

Highlights

Developed diverse product-focused content, including posts, carousels, and promotional graphics, to effectively showcase a food brand's offerings.

Established and expanded brand presence across Instagram and Facebook, actively monitoring and responding to audience interactions to foster community.

Wrote engaging, brand-aligned captions that resonated with the target customer base, enhancing product appeal.

Coordinated and executed promotional campaigns, successfully boosting product awareness and driving sales engagement.

Lagos State University Teaching Hospital (LASUTH)

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Autopsy Technician & Pathologist's Assistant (Intern)

Lagos, Lagos State, Nigeria

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Summary

Assisted pathologists in conducting autopsies and meticulously documented anatomical findings.

Highlights

Assisted in conducting autopsies, meticulously preparing instruments and documenting anatomical findings with precision.

Maintained organized records and ensured proper handling of sensitive medical information and equipment.

Contributed to the efficient operation of the pathology department by managing instruments and assisting senior staff.

Volunteer

Social Media Content Creator

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Anointed Women of God Fellowship

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Creates and manages social media content to promote the Anointed Women of God Fellowship and engage its online community.

Highlights

Developed and produced engaging social media content, including graphics and written posts, to promote fellowship activities and messages.

Maintained a consistent online presence, fostering community engagement and expanding the fellowship's digital reach.

Supported the fellowship's mission by effectively communicating its values and events to a broader audience.

Project Manager

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Moment With Christ (MWC)

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Spearheaded the planning and execution of Moment With Christ (MWC), an annual Christian youth event, driving significant attendance and strategic growth.

Highlights

Spearheaded the planning and execution of MWC, an annual Christian youth event that successfully drew over 600 students and staff at its inaugural edition.

Managed comprehensive event logistics, including budgeting, timeline development, and coordination of a 3-person team, ensuring seamless execution.

Orchestrated all external communications with guest ministers and vendors, while strategically promoting the event across various social media platforms.

Utilized Microsoft Excel and Word for meticulous budgeting, detailed planning documentation, and reporting, streamlining operational efficiency.

Currently leading the 2026 edition, focusing on strategic growth, expanded outreach initiatives, and enhanced digital visibility.

President, Graduating Class

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Babcock University

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Led and represented the graduating class of Babcock University, fostering community and addressing student needs.

Highlights

Represented the graduating class, serving as a primary liaison between students and university administration.

Organized and coordinated class-wide events and initiatives, enhancing student engagement and collaboration.

Advocated for student interests and concerns, working to improve the overall graduating experience.

Head, Program Planning & Organising Committee

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Babcock University Chapel

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Directed the planning and organization of various programs and events for the Babcock University Chapel.

Highlights

Led the Program Planning & Organising Committee, overseeing the successful execution of multiple chapel events.

Coordinated logistics, resources, and team members to ensure smooth operation and high-quality program delivery.

Developed engaging program content and schedules, contributing to a vibrant spiritual community on campus.

Education

Babcock University

Ilisan-Remo, Ogun State, Nigeria
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B.Sc. Anatomy Grade: 3.7/5.00

Awards

Certificate of Merit

Babcock University Anatomy Department

Awarded for exceptional performance in the Interdepartmental Debate during the 2022/2023 academic session.

Languages

English

Certificates

Graphics Design Training

Funmi Design

Skills

Content Creation

Canva (graphics, carousels, reels), CapCut, Instagram Edits, Copywriting, Caption Writing, Storytelling.

Platforms

Instagram, Facebook, WhatsApp Business.

Scheduling & Analytics

Metricool (scheduling, performance tracking, analytics).

Strategy

Content Calendar Development, Campaign Planning, Brand Voice Development, Audience Targeting.

Community Management

Comment & DM Engagement, Follower Growth, Giveaway Execution, Broadcast List Management.

Tools

Canva, Metricool, CapCut, Instagram Edits, Microsoft Excel, Microsoft Word, Gmail.

Soft Skills

Creativity, Time Management, Adaptability, Communication, Attention to Detail, Multitasking.